SEO

Grow your leads and sales through improved rankings with our results-driven SEO.

We can help your business get seen on Google . . .

SEO is like an adventure and one we have taken many times! Our SEO work is tailored around each company, their services and what their goals are so we deliver an ROI. At the core of our search engine optimisation, we have a proven SEO process that delivers results for all types of brands from local businesses to large national companies.

To grow any business online it is important that a website gets found when people are searching. SEO helps position a business’s website in front of potential customers on search engines when they are searching for a service or product. We aim to position clients above their competitors and gain a larger share of the enquiries and sales.

It is important SEO is correctly researched and a strategy is put in place that will deliver results. Our team thoroughly research our marketing partners, their industries and competitors to make sure we deliver an SEO campaign that provides an ROI.

Brand Strategy

Our approach to brand strategy is designed to empower your business with a distinctive identity that sets you apart in the competitive marketplace. We specialise in crafting bespoke strategies that not only define your brand’s unique value proposition but also deeply resonate with your target audience. By understanding your audience’s needs and values, we tailor a brand narrative that aligns with your business goals, ensuring that every touchpoint with your brand reinforces a consistent and compelling message.  success. 

Brand Identity

In developing your brand identity, we delve into the essence of what makes your brand truly unique, crafting a visual and verbal identity that captures your brand’s personality and values. This process involves the meticulous design of logos, colour palettes, typography, and imagery, along with the tone of voice for communications, all of which work in harmony to tell your brand’s story. Our focus is on creating an identity that is not only memorable but also deeply resonates with your target audience, ensuring consistency across all platforms and touchpoints. 

SEO Projects

Active CCTV
Rowe & Bear and Active CCTV partnered to improve Active CCTV's digital presence through a comprehensive website overhaul and strategic SEO campaign, propelling their market position and driving business growth.
Kellenova
We designed a dynamic and memorable logo for Kellenova's Wrexham Factory, capturing the factory's proud Welsh roots while visually representing their forward-looking ambitions.
Kellenova
We designed a dynamic and memorable logo for Kellenova's Wrexham Factory, capturing the factory's proud Welsh roots while visually representing their forward-looking ambitions.
Dicks Shoe Store
We revitalised Dick's Shoe Store by modernising its brand identity and creating a custom e-commerce website, effectively broadening its audience while preserving its rich legacy.

SEO Process

1. Keyword Research

Identify the most relevant and popular keywords in your niche. Utilise tools like Google Keyword Planner or SEMrush to find keywords that your target audience is searching for. Aim for a mix of high-volume and long-tail keywords to capture a broad spectrum of search intents.

2. Optimise Website Structure

Ensure your website has a logical hierarchy and is easy to navigate. A well-structured site helps search engines understand your content better and improves user experience. Implement a mobile-friendly design, as mobile optimization is a significant ranking factor.

3. Create Quality Content

Produce engaging, original content that provides value to your audience. Use your targeted keywords naturally within your posts, titles, and meta descriptions. Regularly update your website with fresh content to keep your audience coming back and to signal search engines that your site is active.

4. On-Page Optimization

Optimize individual pages to rank higher and earn more relevant traffic. This includes using title tags, meta descriptions, header tags (H1, H2, etc.), and alt text for images that incorporate your keywords. Make sure each element contributes to both user experience and search engine crawlers’ understanding of your content.

5. Build Quality Backlinks

Obtain backlinks from reputable and relevant sites. Backlinks are a crucial factor in SEO as they signal to search engines that other websites consider your content valuable. Focus on natural link-building strategies such as guest blogging, creating shareable infographics, and engaging in industry forums.

6. Monitor and Adjust

Use tools like Google Analytics and Google Search Console to track your website’s performance. Monitor your rankings, organic traffic, and backlink profile. Use these insights to refine your SEO strategies, adjust your keywords, and improve areas where you’re not performing as expected.

SEO FAQ

SEO stands for Search Engine Optimization, a practice aimed at improving the quality and quantity of traffic to your website through organic search engine results. It’s crucial for increasing visibility, which means more opportunities to convert prospects into customers. By optimizing your site, you ensure it ranks higher for relevant searches, making it easier for your audience to find you among a sea of competitors.
The timeline for seeing tangible results from SEO efforts can vary widely, typically ranging from a few months to a year. This variability depends on numerous factors, including the competitiveness of your industry, the quality of your website content, and the consistency of your SEO strategy implementation. While SEO is a long-term investment, consistent optimization and quality content can accelerate the process of improving your search engine rankings.

While it’s possible to undertake SEO on your own, especially with a plethora of online resources and tools available, the complexity and evolving nature of search engine algorithms often require professional expertise. Hiring an SEO professional or agency can provide a more strategic approach, ensuring your website is fully optimized for current search engine standards and practices, saving you time and potentially yielding faster results.

An effective SEO strategy encompasses several key components: thorough keyword research to understand what terms your audience is searching for; on-page optimization including high-quality content creation and optimizing meta tags; technical SEO to ensure your site is structurally sound for search engine crawlers; quality backlink building to improve your site’s authority; and ongoing performance monitoring to adjust strategies as needed. Integrating these elements forms a robust foundation for improving your site’s search engine visibility and ranking.

We work with clients across the UK and globally

Nathan Rowe